Why Florists Choose TaapCraft
Lower Commissions
Just 12.5% - 5.5% (inc VAT) vs Interflora's 25-40%+. Keep more profit on every arrangement.
Your Brand
Unlike franchise models, you keep your identity and build direct customer relationships.
No Franchise Fees
Save £500-£2,000+/year in membership fees. Zero upfront costs to join.
Local Focus
Connect with your local community. Build loyal repeat customers in your area.
Feature Comparison
| Feature | TaapCraft | Interflora | Local Delivery Apps |
|---|---|---|---|
| Commission Rate | 12.5% - 5.5% | 25-40%+ | Varies |
| Franchise/Membership Fees | £0 | £500-£2,000+/year | N/A |
| Setup Fees | £0 | £100s-£1,000s | N/A |
| Order Control | Full Control | Limited | Full Control |
| Branding | Your Brand | Interflora Brand | Your Brand |
| Direct Customer Relationships | Yes | Limited | Yes |
| Social Features | Full Social Feed | None | None |
| AI Tools | Price Estimator & Quote Generator | None | None |
| Insurance Included | Yes | Varies | No |
| Local Delivery Focus | Yes - Community Based | Nationwide Network | Local Only |